As many of you know the world of SEO has changed dramatically with the coming into operation of Panda Google, the Google algorithm that seeks new techniques to avoid any possible positioning based websites duplicate content, poor quality content, pages with a poorly designed or that its only function is to grow based links.
It is for this reason that in positioning our website must take into account this new Google function when assessing the site. One of the key measures to achieve this is to get an increase in time spent by visitors to our sites displaying our content. Until now it was very common to find well-positioned sites with poor content and encouraged short to read, because the only thing I tried was to “feed” to Google to come up our evaluation.
With the entry of Google Panda this makes it very difficult because the new algorithm introduces new measures to detect the content without interest to the visitor. To achieve this have relied heavily on the introduction and reference point for social networks (Facebook, Twitter and Google +) to serve as a social measure. Google already appreciated this for a while, but now becomes much more important to have presence in social networks, and currently have no presence in these networks and not receive visits and “like” will lose a lot of appreciation from Google.
Another measure is to consider the design of a more functional. Before that Google could “understand” while the page was sufficient proof of this are many websites with a little care and simple design aesthetic but accessible from your code to Google, which had allowed good evaluation by Google. Indeed we must also be careful about the placement of advertising may have on our site, as it is important that this is an orderly and not an obstacle to visitors.
Given the major changes that Google is Panda, from ojoenlared going to tell you some steps to improve our site by undertaking new techniques based on the integration of social networks, have been carefully designed and functional and offer rich content that invites visitors to continue on the page longer.
Some of the steps we can take, is to forget to publish content without any interest, you can choose from resources such as embedded videos to force the display of the same from the website. This will make for the duration of the video on the web visitor stays longer. Of course, opting for quality written content is equally valid, because what we have to clear is not so outstanding as before by direct assessment by Google but the social value of our website, directly or indirectly will be the most affect us at valuation.
As mentioned a key point is the presence in social networks and social tools in general to make use of Google Panda. One is the “+1” on Google we can add our content in the same way that the buttons on Facebook and Twitter, so that our visitors can share and evaluate our content. Of course we must also allow the inclusion of comments to the extent possible and in general any function that allows users to interact and be part of the site.
Anyway Google Panda will advance and expand its capacity, but it seems clear trend toward social value. In ojoenlared we monitor this almost every month since Google Panda gets a revision, it is certain that in the coming months and living will continue to see new changes in Google.