LeeX

“Everything you need for your child in a single store!” Under this slogan works Miniblu network, which targets children aged between 0 and 8 years. The name “Miniblu was released in 2003, the pharmacy Sensiblu where he created a special area where baby products are marketed. Concept was developed in parallel network of independent stores, the first store was opened in 2004 exclusively Miniblu.

The company was then taken over by investment fund Gemisa also then began accelerating development. Miniblu, structure stores, offers a solution for parents in order to improve time, reduce stress, reduce the effort required when shopping for children. Here it sells items for pregnant, nursing, carts and accessories, clothes and shoes for children younger or older.

In addition, the shelves are exposed to many toys: plush, plastic, creative and educational supplies and school bags. Not missing any playgrounds, cradles, children’s books, and CDs and DVDs on baby, no bathroom and hygiene products for children: potty, trays, cream, shampoo, soap, oil, etc..

With about a year ago, the company decided to expand a franchise system, and today has already opened five franchised units. Entrepreneurs are also interested to have an affair because children are always in demand products and investment is very high. Besides the franchise fee of 5,000 euros, which includes training programs to employees and operational manual, those interested in business have to invest a sum of tens of thousands of dollars in decorating shop.

It must have a surface between 80 and 150 square meters and be located in popular shopping areas in towns with over 60,000 inhabitants. Because the site is necessary to gain a picture Miniblu amount 12000-20000 euros, depending on size and work required. This money covers the planning, furniture and computer system. The total investment is about 300 euros / sqm.